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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. Business email address Subscribe Processing.

Growth 109
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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact. “But

Launch 52
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TV advertising: 6 key trends to watch in 2024

Martech

billion by the end of 2027, per eMarketer. This makes customers more likely to purchase goods and services. Business email address Subscribe Processing. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Retail 92
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Agencies like George’s can make the remote hiring process easier by dealing with tricky, unfamiliar red tape in African countries. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region.

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How AI will affect the future of search

Search Engine Land

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. It uses natural language processing to understand the real intent behind a search. Business email address Subscribe Processing. Consider Google’s BERT algorithm.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. A delicate balance for the Modern ISV. Diminishing profit margins.

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Marketers need a unified platform, not more standalone tools

Martech

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. “Truthfully, in SaaS, we’re providing it as a service. As long as the service provides value for you, you’ll keep it; if it doesn’t, you’ll switch.” In your inbox.