Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Social network display advertising is about a quarter of total digital spending. Paid search represents 41.8% Within search, retail media networks (RMNs) are a rising star, with 18.7% digital ad spend is only expected to increase 7.8%

Growth 110

Growth Retail Networking Represent 110

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 88

Gaming Campaign Drivers/motivators Represent 88

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59

B2B B2C Manufacturing Government 59