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Digital ad spend growth drops to 7.8% this year

Martech

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Paid search represents 41.8% If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. Get MarTech!

Growth 110
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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What is ecommerce and which trends are shaping its future?

Martech

But getting in on the action requires online retailers to be nimble and able to attract and retain customers by providing high-quality, seamless shopping experiences. In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In addition to brands being able to reach new audiences, grow their community, and sell more products or services, game publishers like ads because it allows them to monetize their content.

Gaming 88
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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. You need, at a minimum: Effective writers/communicators/creators who can connect with your audience through words or visuals, share expertise, and clearly demonstrate the business value and benefits for customers. By 2027, the majority of the workforce in the U.S.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email marketing helps organizations acquire and retain customers, build businesses and make more money. Despite being so well-established, email marketing continues to attract more investment.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. In B2B (business-to-business) sales, one business sells goods or services to another. B2B sales is when a business sells a product or service to another business. Learn more What is B2B sales?

B2B 59