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5 Interesting Learnings from Sprinklr at $700,000,000 in ARR

SaaStr

Going Multi-Product / Multi-Suite is Key At Scale. Only 16% of Customers Buy Just One Product. 122% NRR While you’d expect this with an enterprise SaaS product, the fact they’re also able to achieve in a space that sometimes has to prove its value in the enterprise is impressive. #4. Spriklr sees $1B in ARR by 2027.

Growth 70
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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

18, 2023 — Highspot , the sales enablement platform that increases sales productivity, today announced the launch of Highspot University, a centralized learning space where customers can learn at their own pace. Enablement teams will have critical choices to make when deciding where to invest to make the biggest business impact.

Launch 52
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5 Interesting Learnings from Workiva at $600,000,000 in ARR

SaaStr

We all now know how important second products can be to driving up NRR. Workiva is still on the journey of going multi-product and driving NRR up, as we’ll see in the next point, and there probably is even more to gain here. #5. Majority of Customers Now Multi-Solution / Multi-Product. NRR Over 112% — With Add-Ons.

Growth 93
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TV advertising: 6 key trends to watch in 2024

Martech

billion by the end of 2027, per eMarketer. Interactive ads may include options to explore a product’s features, watch extended videos or even make purchases without leaving the content they are watching. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Retail 94
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Google Says Cloud Will Triple Again in Next 5 Years

SaaStr

The point is that as crazy as SaaS and Cloud seems today, Google itself says we’re on our way to $1T+ in Cloud revenue by 2026/2027, and that things will triple by then. It’s more than just product-market fit, and disrupting an industry. So here’s the point: if you have something good in SaaS now — keep at it!

Product 132
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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. This exploding group represents both potential customers and affordable, untapped talent. Build skills.