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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Build skills.

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Bringing Out the Best in Sales Personas Using Gamification

Closer's Coffee

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. The Relationship Builder. Actionable Tips on Leveraging Sales Gamification. Below we investigate.

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25 Live Video Stats Marketers Need to Know in 2020

Hubspot

Alternatively, they've also sponsored live product tutorials from social media influencers. Growth in Live Video. billion by 2027. Non-gaming content has been a major growth driver for Twitch representing 11% of the hours watched in December 2019 compared to 8% in December 2018. In 2019, internet users watch 1.1

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What is ecommerce and which trends are shaping its future?

Martech

By 2027, Amazon alone will rake in more than $1 trillion in online sales. Broadly speaking, business owners looking to get into ecommerce can either sell their products on an online marketplace (think Etsy, Amazon, and Walmart) or via an ecommerce platform (Shopify, Squarespace). Convenience is one major driving factor. jump over 2019.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. Everyone who touches the content needs a high level of skill Speaking of skills and knowledge, content marketing, including content creation/production, is a full-time job. By 2027, the majority of the workforce in the U.S. Their overarching differentiator. Their voice and style.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. over that period.