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What is ecommerce and which trends are shaping its future?

Martech

While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched). By 2027, Amazon alone will rake in more than $1 trillion in online sales. Trends impacting ecommerce.

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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Below is a great example of a live video launched by Adobe as part of its Sketch Party series. Like YouTube, Facebook has the benefit of having a giant global audience that represents different ages, interests, and cultural backgrounds.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% The landscape of email marketing players comprises companies that started in the 1990s as well as those launched as recently as 2018. Global spending on email software is expected to climb from $4.5

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives. And B2B salespeople are a big reason why it’s growing.

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