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Where and How Often Do Consumers Watch Live Video? [New Data]

Hubspot

By 2027, the live video market is expected to surpass $184 billion. Or, if you're selling a B2C product, you might want to focus on the bigger, broader networks like Facebook or YouTube since they have a large range of audience demographics. Below is a great example of a live video launched by Adobe as part of its Sketch Party series.

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What Is B2B Sales: Strategies & Best Practices

Salesforce

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives. And B2B salespeople are a big reason why it’s growing.

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