Martech

JANUARY 23, 2023

Data and identity solutions company Lotame has launched Spherical, a first-party data accelerator. Lotame also announced an impressive list of CDPs integrated with Spherical from the launch: BlueConic, Meiro, mParticle, Rudderstack, Salesforce, Simon Data, Tealium and Treasure Data. Participating CDPs. In your inbox.

Launch 109

Launch Represent Technology Technology 109

Search Engine Land

JUNE 8, 2023

Amazon is reportedly planning to launch ads on its Prime Video streaming service. Why we care: Both Netflix and Disney launched ad tiers to their streaming services last year. However, as talks are believed to be in the very early stages, representatives from all three brands have refused to comment just yet. having made $9.5

Launch 96

Launch E-commerce Sports Retail 96

Martech

AUGUST 25, 2021

Global information company TransUnion has announced the launch of TruAudience, a new suite of data solutions for marketers. The launch represents the culmination of acquisitions and partnerships by TransUnion in recent years, many of which making the company a significant presence in the adtech landscape, especially in streaming video.

Launch 106

Launch Represent Campaign Gaming 106

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. .”

Launch 111

Launch B2C Represent Growth 111

Martech

SEPTEMBER 26, 2022

This is an opportunity to show up where consumers 17 to 24 actively are and represent our brand and get them to think about Walmart differently,” said Breton. At launch all verch will be available through meaningful discovery, for instance by going to the top of Electric Island and playing the dance-off challenge. Image: Walmart.

Launch 114

Launch Electricity Strategic partnership Retail 114

Search Engine Land

MARCH 1, 2024

” “On the other hand, Trend Signals represent a more accessible entry point for brands to stay on-trend by building a solid foundation and understanding of trending content.” Focusing on Trend Moments can be a challenge as keeping up with trending content requires a high level of reactivity.” ” Key elements.

Launch 121

Launch Represent Follow-up Process 121

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. Channel agnostic metrics will be part of this new environment and Comscore Everywhere represents a step in that direction — at least for media. Why we care.

Launch 108

Launch Cross-sell B2C Represent 108

Search Engine Land

JANUARY 31, 2023

The model is trained on human-written text from a variety of sources, which may not be representative of all kinds of human-written text.” The post OpenAI launches new tool to detect AI-generated text appeared first on Search Engine Land. ” The results of the classifier. It’s free. More coverage.

Launch 96

Launch Engineering Represent 96

Hubspot

MAY 11, 2021

It's why we're excited to announce the launch of HubSpot's Podcast Network , a new audio destination that is home to six great shows that represent a wide range of business topics and backgrounds. With nearly 114,000 customers now using HubSpot to scale their companies, our ambitions around content have only gotten bigger.

Networking 94

Networking Launch Education Growth 94

Search Engine Land

MAY 3, 2024

For marketers with established marketplace sales, this represents a potentially big new piece of their Google Ads strategy. After connecting your Google Ads account to a supported marketplace , merchants can launch fully-automated Performance Max campaigns promoting their marketplace product catalog across Google’s advertising channels.

Represent 121

Represent Campaign Launch Promote 121

Search Engine Land

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” according to a LinkedIn representative. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 100

Campaign B2B Objectives and Key Results Represent 100

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Search Engine Land

FEBRUARY 8, 2024

The company credited its success in part to launching a record number of ad solutions that have been utilized by brands to enhance campaign performance. The company is also forecasting non-GAAP operating expenses to be in the range of $450 million to $465 million, representing 9-13% growth year over year. Why we care.

Launch 117

Launch Represent Campaign Growth 117

Martech

APRIL 4, 2024

“LinkedIn CTV, including LinkedIn Premiere in partnership with NBCUniversal, builds on our suite of video solutions that help our customers reach their key audiences across our community of 1 billion members,” a LinkedIn representative told MarTech. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 78

Campaign B2B Objectives and Key Results Represent 78

Martech

FEBRUARY 15, 2024

Methodology: “150 marketing professionals responding to the survey who represent companies with 500 or more employees.” It also has campaign metrics, faster creative launch and instant error validation. 25% are gearing up to jump on board. ” Which is true? Well, to steal someone else’s tagline: We report, you decide.

Territory 105

Territory Launch Campaign Represent 105

Martech

SEPTEMBER 12, 2023

Dig deeper: The rise of generative AI: A marketer’s guide to textual and visual AI content For example, a salesperson could ask Einstein Copilot about a new account, a customer service representative could ask about how to handle a return, and a product manager could ask about how to create a customized storefront. Get MarTech!

Represent 125

Represent Launch Service Customers 125

Search Engine Land

MARCH 12, 2024

Microsoft Advertising launched a new tool called Insights Navigator, designed to provide faster, easier access to key data insights and performance reports. Insights Navigator is currently an internal tool exclusively accessible to Microsoft Advertising representatives. Why we care. Accessibility. What Microsoft is saying.

Click Through Rate 100

Click Through Rate Networking Campaign Represent 100

Martech

MAY 7, 2024

Strictly speaking, of course, each new solution might indeed represent a new vendor; someone, after all, is presumably selling it. All I’m saying is that the staggering 9,295% growth in the martech space over 13 years can largely be explained by how easy it became to launch a “specialist app.”

Hospitality 109

Hospitality Manufacturing Retail Technology 109

Search Engine Land

APRIL 10, 2024

Adding the attribute helps Google to accurately represent the benefits of your loyalty program (as configured on Merchant Center) across Google properties. New loyalty program [loyalty_program] : You can now use the loyalty program [loyalty_program] attribute to set up member prices and loyalty points in the U.S.

Product 124

Product Government Finance Price 124

Sales Hacker

FEBRUARY 21, 2024

Today, we’re excited to launch our creation: Warm Intro Navigator (“WIN” for short). Warm Intro Navigator represents a transformative shift in network activation and referral practices. It also represents a transformative shift in how resources are provided. A “referral playbook”? A podcast series?

GTM 78

GTM Referrals Networking Represent 78

Membrain

SEPTEMBER 9, 2020

As we prepared to build our new account growth module within Membrain earlier this year, I thought long and hard about what visual images I wanted to accompany the launch and represent this aspect of our platform.

Represent 142

Represent Launch Growth 142

Martech

MAY 2, 2023

This represents something like a 7,000% growth in the space over the last 12 years. One new feature launched alongside the landscape is the Marketing Technology Capability Heatmap. On May 2, designated as International Martech Day, Scott Brinker unveiled the latest edition of his marketing technology landscape.

Technology 124

Technology Technology Represent Launch 124

Hubspot

MAY 30, 2018

In light of a newly launched European data privacy law -- and the heat on Facebook for the misuse of its users' data by analytics firm Cambridge Analytica -- Facebook has revamped its privacy options for all users. To demonstrate the same transparency, Facebook has now launched a public archive of every political ad ever run on the platform.

Launch 73

Launch Represent Service Presentation 73

Martech

OCTOBER 5, 2021

The launch represents the first leveraging of Mailchimp’s acquisition of AI platform Inspector 6 in July of this year. Content Optimizer represents Mailchimp’s latest attempt to level the playing field between small and larger businesses by providing affordable automation of an important marketing process.

Campaign 111

Campaign Represent Launch Process 111

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

E-commerce 122

E-commerce Sports Campaign Launch 122

Search Engine Land

DECEMBER 4, 2023

Ask your representative or customer support for guidance. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 121

B2B Represent Campaign Strategize 121

Sales Hacker

JANUARY 19, 2024

More for your eyeballs: Social media platform Reddit has drawn up detailed plans to launch its initial public offering (IPO) in March. Read more here on the plan to IPO. Unicorns ballooned 14x in the past decade, from 39 to 532. They now serve a wider array of sectors (we’re tracking 19) from climate and crypto to vertical SaaS.

Growth 95

Growth GTM CRM Launch 95

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. Here are the common themes and representative prompts from MarTechBot users: Theme No. Since then, MarTechBot responded to another 1,500 prompts — making it high time for another round of intent analysis.

Technology 111

Technology Technology Launch Represent 111

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

B2C 111

B2C Construction B2B Represent 111

Search Engine Land

JUNE 8, 2023

First, get in touch with your Microsoft Advertising account manager or Microsoft Store representative. Microsoft announced at Build 2023 that it is also planning to launch additional features to simplify its existing process for advertisers. Then, contact the Microsoft Advertising Sales Team to set up a new account. What’s next?

Territory 93

Territory Account management Represent Launch 93

SaaStr

AUGUST 22, 2019

The vision of exceeding sales, establishing credibility and successfully launching a product is no small task, especially when striving for that perfect introduction into the world of consumers. With so many articles, investors, and outside opinions, the true, simple tasks of launching can get lost in the noise. Is it a Beta release?

Launch 50

Launch Product Start-ups Customers 50

Highspot

JANUARY 4, 2024

Sales Training Strategy for a New Product Launch Launching a new product requires a well-thought-out sales training strategy to ensure that your sales team is equipped to effectively promote and sell the product. Here’s an example of a sales training strategy for a new product launch: 1.

Objection handling 52

Objection handling Pitch Sales Technique 52

Search Engine Land

APRIL 12, 2024

Picture this: a popular tech company (let’s call it Techify) launches a new product, relying on its traditional channels for disseminating information and gathering feedback. For Techify, this represents both an opportunity and a challenge.

Contact 118

Contact Trust Represent Follow-up 118

Martech

MARCH 30, 2022

Marketers and sales representatives may remember a similar integration launched last year between Demandbase and G2, the peer-to-peer software review site. TrustRadius generates intent data from this activity and that data can now be fed into Demandbase One allowing B2B marketers to identify and target high-intent accounts.

B2B 95

B2B Represent Launch Price 95

Martech

DECEMBER 4, 2023

Ask your representative or customer support for guidance. Value-based bidding: Driving efficiency and ROI Let’s shift gears and discuss what could be the most significant launch for B2B marketers: Google Ads value-based bidding (VBB). It’s unlikely you’ll win a customers if you’re not known to the buyers before they’re in the market.

B2B 110

B2B Represent Campaign Strategize 110

Search Engine Land

NOVEMBER 14, 2023

Or, more to the point, from the few Google representatives also speaking at the event. When Google launched in 1998 there was a huge amount of PR given to the “magical” new algorithm named after its inventor (and Google co-founder) Larry Page. I wrote a more in-depth piece identifying and comparing ranking algorithms.

Engineering 117

Engineering Represent Niche Launch 117

Martech

JUNE 9, 2022

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Dashboards are customizable and can represent cross-channel campaign data according to user needs.

Campaign 97

Campaign Represent Clients Launch 97