SaaStr

SEPTEMBER 7, 2022

Once your product is refined and ready to go to market, inform your users they will now need to pay to continue using your services. Product Hunt is a platform for launching new products. Demodesk reached out to companies with a successful Product Hunt launch, asked them what they did, and followed their guidance.

Cold Call 81

Cold Call Launch Networking Sales 81

Highspot

NOVEMBER 2, 2022

Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. Companies are under pressure to not only protect the bottom line, but to achieve more with less.

Growth 98

Growth Product Customers Healthcare 98

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 Some call this the ‘ecommercization of software,’ and this trend signals a highly disruptive shift in how we go to market with software. Go-to-market Partners released a report using G2 data.

Go To Market 79

Go To Market Follow-up Trust Up-sell 79

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. Or, “Hey mom, I’ve gotta tell you about our new gated ebook we launched on LinkedIn — you won’t believe the conversion rate.”. Can you imagine? Honey, check out this new webinar on support workflows! Good luck!

Campaign 100

Campaign B2B B2C Click Through Rate 100

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. They choose the market segments to target. They design an effective go-to-market plan along with the required positioning and messaging. And don’t just go with your gut. Understand that B2B buyers are still humans.

Product 127

Product E-commerce Strategize B2B 127

Martech

DECEMBER 21, 2022

Product management : This aims to develop or bring a new product to the market. This is closely related to “go-to-market” strategies. Customer analysis : Analyzing customer data involves understanding the composition of your market, its needs, and its satisfaction levels.

Objectives and Key Results 101

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 101

SaaStr

MAY 16, 2022

Those early days are a classic example of having launched an application before developing a proper go-to-market strategy. Their original approach — to court and sell directly to customer service representatives — didn’t quite translate to Salesforce’s approach. Determine what it is your market really needs.

GTM 85

GTM Pipeline Strategize Represent 85

ConversionXL

OCTOBER 7, 2021

This stage is used to determine the viability of your product and confirm when it should go to market. A well-timed MVP reduces the risk of continually investing only to discover that a product isn’t going to be a success. It also gives you a product to market. Product lifecycle marketing in the development stage.

Product 142

Product Minimum Viable Product Price Launch 142

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Bellroy understands what captures the attention of their target audience (beyond the relevant challenges) based on their market research. Why buy now?

Product 110

Product GTM Construction Launch 110

Salesforce

NOVEMBER 7, 2023

Here are some ways to do it: Workshops: Organize people into groups and ask them to work on solving a problem together, like ideas for launching a new product, growing the business, or selling into a new industry, region, or company type. At the end, ask a representative from each group to present on what they discussed.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

SalesLoft

NOVEMBER 17, 2020

Personas represent individuals. Sit down with your marketing content strategist and review existing materials (eBooks, case studies, blog posts, testimonials, etc). Ensuring your messaging and content are up to date and reflect your go-to-market strategy. Create cadences for personas. Set up lead-scoring criteria.

Territory 105

Territory Sales Technology Technology 105

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. This represents a 20 percent year-over-year growth from last year’s survey. “No About Deloitte.

Technology 61

Technology Technology Legal Networking 61

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Run experiments on your company’s own performance and success data, not general data that might not accurately represent you. What we learned came as a big surprise.

Education 91

Education Pipeline Follow-up Clients 91

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. We’d like to do more.

GTM 85

GTM Cross-sell Niche Strategize 85

Outreach

NOVEMBER 18, 2020

Imagine how many urgent emails about a big organizational change they might receive from all levels of leadership — executives, directors, HR representatives, and you, their manager. Think Past Launch. One of the biggest mistakes of change management is only planning a strategy up until launch. Show Permanency of the Change.

Launch 52

Launch B2B Management Consulting Consult 52

SalesLoft

APRIL 12, 2016

Back in 2013, I launched our very first Salesloft product for salespeople, and made a big mistake. Later, after launching our (now) core product for sales engagement , I vowed to never make the same mistake again. It began with my early sales calls. It didn’t take long for me to realize the mistake I had made.

GTM 52

GTM Commission Gaming Launch 52

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). The Case for Taking Your Business (& Sales Transactions) Online. The last question becomes how to start selling online. How HubSpot Payments Can Help.

B2C 64

B2C Price B2B Sales 64

Lead Fuze

JULY 24, 2023

Conclusion Unraveling the Concept of Total Addressable Market (TAM) In business, understanding your total addressable market (TAM) is key to unlocking potential revenue opportunities. The concept of TAM represents all selling opportunities within a specific market or industry for an organization’s product or service.

Strategize 52

Strategize Strategic planning Niche Growth 52

Sales Hacker

SEPTEMBER 2, 2020

The key is to know exactly who you are targeting, and then go all in to impress that potential buyer. If you sell at a price point north of $50,000 per year, field sales is the perfect go-to-market sales motion for you. The customer is walked through the entire sales and onboarding process by a dedicated account representative.

Inside sales 109

Inside sales Cold Call Contract Price 109

Highspot

NOVEMBER 7, 2019

Companies across industries and geographies are adopting sales enablement with increasing urgency as go-to-market leaders recognize its impact on revenue, customer satisfaction and retention. This represents a 20 percent year-over-year growth from last year’s survey. About Deloitte.

Technology 40

Technology Technology Legal Networking 40

ConversionXL

FEBRUARY 6, 2019

If your product hasn’t yet launched, it’s obvious that you’re in this initial phase of the product lifecycle. For recently launched products, marketers in the Introduction stage focus on creating awareness and motivating potential buyers to consider a product—to be in the conversation when potential buyers consider their options.

Product 124

Product Price Growth Campaign 124

Highspot

JANUARY 9, 2024

Product Training Product training dives into what’s being sold, ensuring sales representatives can speak confidently and accurately about the products or services and their benefits. Highspot’s AI-driven platform empowers sellers with tailored content and sales playbooks, boosting go-to-market and sales success by 50%.

Technique 52

Technique B2B Cross-sell Negotiate 52

Hubspot

JANUARY 21, 2019

You might be in the midst of launching a startup. How to Launch a Successful Startup Business. Validating and Launching Your Product. Market research helps you formulate your positioning statement for your product and your brand. I’m glad you're here. Regardless, welcome. That’s also why we created this guide.

Non-Profits 89

Non-Profits Agriculture Growth Launch 89

SBI

FEBRUARY 25, 2020

Your company: is launching a new product/service offering. Beta or early-adopter customers logically represent the tip of the arrow of your go-to-market efforts, but only if that’s been planned. If you’re in charge of your CAP (or hope to be), here are just a few scenarios for discussion with your CMO.

Customers 49

Customers Strategize Cross-sell B2B 49

Sales Hacker

FEBRUARY 9, 2021

And of course, it represents itself also in comp, if we get to talk about that here today. Sam Jacobs: It’s a commonly held belief that there are stage appropriate leaders and that as you move from five to 10 million in recurring revenue that the best way to do it is to be replacing your go-to-market team.

Networking 60

Networking Up-sell Represent Negotiate 60

ConversionXL

JUNE 19, 2019

Product lifecycle marketing does the following: Ensures you’re operationalizing in the right context. Follow the go-to-market strategy using the Google Sprint structure: Research: ask the experts, competitive research. Launch: set the campaign live. Each element of the landing page represents the signage of the business.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90

SaaStr

OCTOBER 3, 2019

And I think we all think of companies like Facebook and Uber and others, and imagine that it must’ve been easy once they launched. And I can’t go through all of them. There are way too many to talk about, so I’ve picked out just a few that I think are representative and can be learned from.

Up-sell 56

Up-sell Launch Go To Market Start-ups 56

Sales Hacker

AUGUST 18, 2020

But eventually, we got our feet on the ground, and over the course of about two and a half years, we launched offices in Dublin and Paris, Germany and Dubai, and scaled that business from zero to about 22 million in that two and a half year timeframe. And so that was really challenging. Building a business in Europe [14:37].

Start-ups 106

Start-ups Consult Campaign Up-sell 106

Sales Hacker

AUGUST 10, 2021

Outreach has been a longtime sponsor of this podcast, and they just launched a new way to learn. The structure could be a hierarchy, could be how they go to market. How would you summarize, what are the key elements in your opinion, specifically around sales that Sandler represents? Show Introduction [00:09]. Are you B2B?

Consult 105

Consult Clients Follow-up Drivers/motivators 105

SaaStr

JUNE 4, 2019

It’s pretty chronic actually in the value where we’re all excited about product development and it’s only in the dying days before launch that we’re like, “Oh s**t. He is an evangelist for this notion of finding out about the customers willingness to pay long before you go to market.

Customers 66

Customers Price Launch Growth 66

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead generation 59

Lead generation Cold Call Referrals Objectives and Key Results 59

SaaStr

JUNE 11, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. You’re missing that whole element of growth or go-to-market.

Engineering 90

Engineering Growth Promote B2B 90

SaaStr

MARCH 19, 2019

Ceci Stallsmit h: Yes, so here you have represented Stripe, Box and Slack. Then on the go to market side just over 40% of new ARR comes indirectly around the world through partners. I’m happy to talk about both of those as we go through this session. I run platform marketing at Slack. We wanted to poll you.

Engineering 47

Engineering Launch Contract Start-ups 47

The Lost Book of Sales

JULY 12, 2021

Being sales vs. market driven when crossing the chasm. Launching the invasion. Technology Adoption Lifecycle Each group in this model represents a unique psychographic profile (i.e. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

SaaStr

JUNE 23, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. You’re missing that whole element of growth or go-to-market.

Engineering 76

Engineering Growth Promote B2B 76