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Comscore launches new cross-platform measurement solution

Martech

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. Channel agnostic metrics will be part of this new environment and Comscore Everywhere represents a step in that direction — at least for media. Why we care.

Launch 100
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Field Sales Enablement: What Is It & How to Measure Success in 2024

Veloxy

It’s all about equipping these on-the-go representatives with the right tools, knowledge, and support to excel in their roles. This includes having up-to-date info about what they’re selling and being equipped with technology that aids their sales pitches. Get Your Free Ebook What Is Field Sales Enablement?

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How to fix a huge traffic drop after rebranding

Search Engine Land

A quick warning before we jump in If you are launching a new site design with the rebrand, you’re in for a longer time to recover, if you recover at all. Avoid rebranding and launching a new website design simultaneously. Social media In October 2019, a representative from Pinterest spoke at the Plaid St.

Launch 112
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30 Outside Sales Tips That’ll Grow Your Pipeline

Veloxy

And while you can always push a product for the sake of selling it, you’ll only sell it once. A lot of sales reps end up competing on who sold the most or what product is selling faster. Maybe you’re selling the right products to the wrong audience in the wrong market. However, salespeople tend to miss the bigger picture.

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5 steps to a seamless post-M&A brand integration

Martech

If the list of participants grows beyond the level for effective collaboration, break the team(s) into workstreams, each with a leader who can represent the group. Email and social are typically the first channels to focus on cross-selling the two brands. Limit the number of participants to ensure effective communication.

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Your First Funnel Challenge Review: Should You Sign Up?

ClickFunnels

The Your First Funnel Challenge is a 5-day online intensive where you get to walk side-by-side with real-world entrepreneurs to launch your first (or next) business idea. Jamie Cross. She is a #1 best-selling author and 7-figure business owner… all thanks to the power of funnels. What is The Your First Funnel Challenge?

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How Vevo used original content and nostalgia to bridge the pandemic video shortfall

Martech

Earlier this year, Vevo launched Vevo Rewind which facilitates alignment of ads against music from specific decades — another way of targeting audiences by generation. We sell more and more CTV inventory. It launched a series featured leading artists in live performance, but with no in-person audience. Evangelista agrees.