Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 100

B2C Drivers/motivators Growth Technology 100

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Are they playing to pass the time?

Gaming 88

Gaming Campaign Drivers/motivators Represent 88

Search Engine Land

MARCH 17, 2023

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 86

Contract Gambling Drivers/motivators Start-ups 86