Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. The post Martech set to exceed $215 billion by 2027 appeared first on MarTech.

B2C 100

B2C Drivers/motivators Growth Technology 100

Closer's Coffee

NOVEMBER 21, 2022

Known for not focusing all of their efforts on customer value drivers, the hard worker wants to achieve success and develop their career, they just don’t necessarily have the proper internal toolset to implement their desired growth. Below we investigate. Know Your Sales Reps. Focus On Behavior, Not Numbers. Final Thoughts.

Drivers/motivators 52

Drivers/motivators Gaming Sales Growth 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Are they playing to pass the time?

Gaming 88

Gaming Campaign Drivers/motivators Represent 88

Salesforce

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Companies that sell B2B have dedicated sales teams that reach out to prospects — sales associates, account executives, and sales representatives. And B2B salespeople are a big reason why it’s growing. Negotiation.

B2B 59

B2B B2C Manufacturing Government 59