Martech
JANUARY 23, 2024
Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.
Martech
MAY 18, 2023
growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%
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Hubspot
JANUARY 12, 2024
Similarweb just released a list of the fastest growing digital companies in 2024, based on year-over-year traffic growth. Their substantial growth is in line with South Korea’s outsized influence on direct-to-consumer fashion and beauty. Two companies jumped out at me right off the bat: ? Anything for that beautiful glass skin.
Search Engine Land
MAY 18, 2023
If it reaches $110 billion, its growth will remain slightly higher (at 8.2%) than overall U.S. growth in retail media search. If spending continues at its current rate it should surpass $106 billion in 2027. Until then, it’s good to see overall paid search spend growth rising – especially in retail. More on U.S.
SaaStr
AUGUST 2, 2023
Revenue Growth Has Seen Macro Pressure, But Growth Remains Real Sprinklr is a marketing product for the most part, and marketing budgets have been under pressure the past 18 months. Sprinklr hasn’t been immune, with growth slowing from 29% to 20% over the past 5 quarters. Spriklr sees $1B in ARR by 2027.
Highspot
MARCH 12, 2024
The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. So, why do such polarized opinions persist? It all comes down to strategy.
Hubspot
JANUARY 30, 2024
Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. There are tons of reasons why global businesses might want to capitalize on that trend. Build skills.
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