Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 98

B2C Drivers/motivators Technology Technology 98

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

Strategize 115

Strategize GTM Cross-sell Finance 115

Salesforce

JANUARY 8, 2024

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. To claim your piece of the pie, be strategic as you enter the market. Simply put: Resale presents a huge opportunity for your business. Watch the demo

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

MARCH 17, 2023

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. By 2027, the majority of the workforce in the U.S. will be freelance!)

Contract 87

Contract Gambling Drivers/motivators Start-ups 87