Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 96

B2C Drivers/motivators Technology Technology 96

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The post Empower Your Sales Team with a Strategic Enablement Function appeared first on Highspot.

Strategize 115

Strategize GTM Cross-sell Finance 115

Highspot

APRIL 18, 2023

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Highspot University is designed to provide customers with the education and support they need to implement Strategic Enablement. .”

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

JANUARY 8, 2024

Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. This approach allows for quick yet well-thought-out strategic choices. Add images, visuals, media You need visuals.

Objectives and Key Results 128

Objectives and Key Results Click Through Rate User Experience Engineering 128

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales.

Profit margin 111

Profit margin Strategize Networking Follow-up 111

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Government 127

Government Strategize Start-ups Engineering 127

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. trillion in 2021 to $3 trillion by 2027.

B2B 89

B2B Teamwork Referrals Cross-sell 89