Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

B2C 101

B2C Drivers/motivators Growth Technology 101

Highspot

APRIL 18, 2023

New training solution helps customers build platform expertise, learn best practices, and run enablement programs with rigor SEATTLE, Apr. Highspot University enables customers to unlock the power of Highspot, offering courses, certifications, and workshops to sharpen skills and drive more enablement impact within their organizations.

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

JANUARY 8, 2024

Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts. This approach allows for quick yet well-thought-out strategic choices. Add images, visuals, media You need visuals.

Objectives and Key Results 130

Objectives and Key Results Click Through Rate User Experience Engineering 130

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Government 130

Government Strategize Start-ups Engineering 130

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Progressing on the road to channel proficiency.

Profit margin 110

Profit margin Strategize Networking Follow-up 110

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. You can craft copy and design changes using their AI tool, and make personalized landing pages and emails customized to what’s known about the visitor. And so many choices out there.

B2B 91

B2B Teamwork Referrals Cross-sell 91

Salesforce

JANUARY 8, 2024

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

Angle 76

Angle Healthcare Technology Technology 76