Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Customer understanding (data management and analytics). B2C budgets.

B2C 96

B2C Drivers/motivators Growth Technology 96

Highspot

APRIL 18, 2023

New training solution helps customers build platform expertise, learn best practices, and run enablement programs with rigor SEATTLE, Apr. Highspot University enables customers to unlock the power of Highspot, offering courses, certifications, and workshops to sharpen skills and drive more enablement impact within their organizations.

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

JANUARY 8, 2024

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. A delicate balance for the Modern ISV. Diminishing profit margins.

Profit margin 110

Profit margin Strategize Networking Follow-up 110

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Business email address Subscribe Processing. Creative teams are rapidly developing new skills in “prompt engineering.”

Government 126

Government Strategize Start-ups Engineering 126

Martech

SEPTEMBER 29, 2023

Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process.

B2B 88

B2B Teamwork Referrals Cross-sell 88

Salesforce

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Trust 52