Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Dig deeper: How strategic martech integration drives growth Get MarTech!

B2C 94

B2C Drivers/motivators Technology Technology 94

Highspot

APRIL 18, 2023

According to Gartner®, “Sales enablement budgets will increase on average 50% over current levels by 2027” (Gartner Expects Sales Enablement Budgets to Increase by 50% by 2027, February 15, 2023)*. Highspot University is designed to provide customers with the education and support they need to implement Strategic Enablement.

Launch 52

Launch Customers Government Strategize 52

Search Engine Land

JANUARY 8, 2024

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

SaaStr

DECEMBER 11, 2020

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. A delicate balance for the Modern ISV. Diminishing profit margins.

Profit margin 113

Profit margin Strategize Networking Follow-up 113

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027. Get MarTech!

Government 125

Government Strategize Start-ups Engineering 125

Martech

SEPTEMBER 29, 2023

CAMPAIGNS Response engagement: CredSpark lets you attach strategically designed polls, quizzes and surveys to your customer response points—an inquiry, or a content download, for example — to increase engagement and vastly improve conversion rates. trillion in 2021 to $3 trillion by 2027. Business email address Subscribe Processing.

B2B 87

B2B Teamwork Referrals Cross-sell 87

Salesforce

FEBRUARY 7, 2024

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. G AI can help.

Meeting 52

Meeting Government Objectives and Key Results Trust 52