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How AI will affect the future of search

Search Engine Land

It uses natural language processing to understand the real intent behind a search. This collaborative process involves using AI for initial drafts and human skills for final refinements. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Business email address Subscribe Processing.

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15 cutting-edge tools every B2B marketer should know

Martech

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. Easy video edits: As video continues to grow as a key tool in B2B communications, we all find ourselves editing like mad — and going mad in the process. Get MarTech!

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How to Use AI to Meet Your ESG Goals Faster

Salesforce

Reporting environmental, social, and governance (ESG) disclosures is vital, but it can be a tedious process, especially as global regulations ramp up. You can use generative AI for ESG processes like finding relevant data, building components of various reports, and adding required or voluntary disclosures. G AI can help.

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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Most of the time we have built-in evolutionary impulses that we can no longer trust implicitly when it comes to making decisions. Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. We should not trust our gut.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. To claim your piece of the pie, be strategic as you enter the market. First is customer trust. Simply put: Resale presents a huge opportunity for your business.

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