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How AI will affect the future of search

Search Engine Land

Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Trust-build This involves adding personal stories and authoritative links to build trust with your readers. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts.

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15 cutting-edge tools every B2B marketer should know

Martech

Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. trillion in 2021 to $3 trillion by 2027. Which are best for my industry and for my customers? I’ve organized these by category: Data, campaigns, sales and strategy.

B2B 91
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Most of the time we have built-in evolutionary impulses that we can no longer trust implicitly when it comes to making decisions. Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. We should not trust our gut.

Trust 99
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Meeting 52
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. To claim your piece of the pie, be strategic as you enter the market. First is customer trust. Simply put: Resale presents a huge opportunity for your business.

Angle 76
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.