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How AI will affect the future of search

Search Engine Land

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Be aware of regulatory changes: Monitor the evolving regulatory landscape for AI technologies.

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15 cutting-edge tools every B2B marketer should know

Martech

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. trillion in 2021 to $3 trillion by 2027. They have partnered with SWK Technologies and other integrators to help you get going seamlessly.

B2B 91
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Meeting 52
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. After all the innovations and emerging technologies that cropped up in 2023, business leaders are assessing how to move forward and which new trends to implement. First is customer trust.

Angle 76
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Most of the time we have built-in evolutionary impulses that we can no longer trust implicitly when it comes to making decisions. Decision making, risk management, disaster planning and management and strategic planning for about 20 years now, doing consulting, coaching and training. We should not trust our gut.

Trust 99
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders. The reason?