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Highspot Launches Highspot University to Empower Customers to Drive Enablement Impact

Highspot

New training solution helps customers build platform expertise, learn best practices, and run enablement programs with rigor SEATTLE, Apr. Highspot University enables customers to unlock the power of Highspot, offering courses, certifications, and workshops to sharpen skills and drive more enablement impact within their organizations.

Launch 52
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How CMOs should respond to ChatGPT’s marketing impact

Martech

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

But, with up to 1 million ISVs crowding the $528 billion cloud services market by 2027 , vying for the most strategic route to meet your customers’ demand depends entirely on how well an ISV navigates the ins and outs of channel sales. Progressing on the road to channel proficiency.

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15 cutting-edge tools every B2B marketer should know

Martech

Which products are best suited to the B2B world? Which are best for my industry and for my customers? It enables a real 360-degree view of the customer across first-, second- and third-party data. trillion in 2021 to $3 trillion by 2027. And so many choices out there. Don Peppers and Martha Rogers will be proud.

B2B 86
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Commerce teams have been using the technology for years to automate and personalize product recommendations, chatbot activity, and more. AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. Do you have a large product catalog that needs to be updated frequently?

Angle 76
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. Customers are more willing to support and remain loyal to companies that embody ethical and sustainable values.

Meeting 52
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In-game ads: why brands should be excited

Search Engine Land

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. Almost any product, catering to any demographic can be promoted effectively through in-game advertisements because gaming itself has become a universal pastime. All of those examples are types of video game ads.

Gaming 92