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How AI will affect the future of search

Search Engine Land

Refine syntax and strategically integrate keywords, balancing SEO with reader appeal. Trust-build This involves adding personal stories and authoritative links to build trust with your readers. Up to 80% of marketers will need teams dedicated to countering AI-generated misinformation by 2027, Gartner predicts.

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15 cutting-edge tools every B2B marketer should know

Martech

Which are best for my industry and for my customers? Here follows a roundup of 15 new technologies I’ve run across that are just right for B2B, some recommended by people I trust and respect, and all of them worth a look. It enables a real 360-degree view of the customer across first-, second- and third-party data.

B2B 85
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PODCAST 114: Human Cognitive Bias and Why You Can’t Trust Your Impulses with Dr. Gleb Tsipursky

Sales Hacker

Most of the time we have built-in evolutionary impulses that we can no longer trust implicitly when it comes to making decisions. Sales leaders must shift their focus to empowering talent, strengthening customer relationships and acquiring new opportunities in order to survive and thrive in this environment.

Trust 99
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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

Angle 76
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How to Use AI to Meet Your ESG Goals Faster

Salesforce

All of which help you achieve your sustainability goals faster, freeing up more time for strategic thinking and execution in your ESG program. billion in 2023 to nearly $65 billion in 2027. We found that 95% of knowledge workers surveyed said easier-to-understand ESG reporting would build trust in companies’ commitments.

Meeting 52
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Who’s in Control of Technology Budgeting? Not the CIO, and That’s Okay

Salesforce

The numbers Only 30% of CIOs believe they own or influence more than half of their company’s tech budget By 2027, the majority of tech budgets will live with lines of business (LOB) Behind the numbers Tech leadership responsibilities are being increasingly shared and democratized across the C-suite and with LOB leaders.