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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth 109
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Agencies like George’s can make the remote hiring process easier by dealing with tricky, unfamiliar red tape in African countries. There are tons of reasons why global businesses might want to capitalize on that trend.

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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Harnessing automation technologies enables businesses to increase the impact of their efforts while cutting time spent on repetitive tasks – resulting in faster business growth at scale. SUBSCRIBE See terms.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. And you can incorporate it into product development processes to gather valuable input from customers at scale. UGC can be used on product pages and in ads, as well.

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What is ecommerce and which trends are shaping its future?

Martech

By 2027, Amazon alone will rake in more than $1 trillion in online sales. It’s a huge opportunity, but sellers have to be ready to take advantage of the growth. Close to 30 years later, worldwide retail ecommerce sales reached a staggering $5.2 There are several reasons why ecommerce only continues to grow.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

“> “> “> “> “> “> Processing…Please wait. Need the entire content marketing process handled? By 2027, the majority of the workforce in the U.S. You couldn’t quickly pivot and do any of that with an agency. But your in-house team could. SUBSCRIBE See terms. Hire a reputable agency.