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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

In fact, more than half of consumers (52%) have purchased an item secondhand in the last year, and the resale market is expected to reach $70 billion by 2027. To claim your piece of the pie, be strategic as you enter the market. Simply put: Resale presents a huge opportunity for your business. Watch the demo

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Pros of insourcing content creation Build stronger, smarter teams Creating content makes your team(s) smarter and better at content, plus a range of skills like researching, writing/communicating, strategizing, analyzing and tracking data, and more. “> “> “> “> “> “> Processing…Please wait.