Martech

JANUARY 23, 2024

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 96

B2C Drivers/motivators Growth Technology 96

Martech

MAY 18, 2023

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth 107

Growth Retail Networking Represent 107

SaaStr

DECEMBER 6, 2023

5,945 customers, up 7% From 12 Months Ago. 112% + 8% logo growth = 119% total revenue growth. That’s not epic customer growth but it gets harder as you approach $1B in ARR. #2. But what is very enterprise and top-tier is their customer retention, at 97% GRR. Let’s dig in and learn just what. Workiva!

Growth 93

Growth Engineering Service Product 93

Hubspot

JANUARY 30, 2024

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

E-commerce 66

E-commerce Territory Niche Finance 66

Salesforce

JANUARY 8, 2024

AI is more than an ecommerce trend — it can make your teams more productive and your customers more satisfied. All this innovation will make it easier to keep up with other trends, meet customers’ high expectations, and stay flexible — no matter what comes next. 45% plan to prioritize gaining a more holistic view of their customers.

Angle 76

Angle Healthcare Technology Technology 76

Search Engine Land

MAY 10, 2023

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Understand and embrace generative AI, but also exercise caution Conversational AI is revolutionizing how marketers interact with their customers for the first time. Get the daily newsletter search marketers rely on.

Non-Profits 104

Non-Profits Promote Engineering User Experience 104

Martech

DECEMBER 7, 2022

But getting in on the action requires online retailers to be nimble and able to attract and retain customers by providing high-quality, seamless shopping experiences. By 2027, Amazon alone will rake in more than $1 trillion in online sales. It’s a huge opportunity, but sellers have to be ready to take advantage of the growth.

E-commerce 87

E-commerce Retail B2C Gaming 87