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Why paid search marketers need a growth mindset

Search Engine Land

In a dynamic field like paid search, success lies not in clinging to what worked yesterday but in adopting a growth mindset. This article explores the concept of a growth mindset and highlights conversations within the paid search community that exemplify this mindset. What is a growth mindset?

Growth 109
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2024, under the banner of “efficient growth,” vertical software is gaining prominence.

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Latest Podcasts: Leading for Growth

Force Management

This month, the Revenue Builders Podcast featured six guests who are experienced in driving efficiency and creating repeatable success that fuels growth. Their conversations ranged from strategies for increasing deal size within the sales process, to creating a culture of accountability and improvement within your team.

Growth 135
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Leading & Sustaining a Hyper-Growth Company

Sales Gravy

On this episode of the Sales Gravy Podcast, Jeb Blount sits down with KaTom CEO Patricia Bible to discuss what it takes to lead and sustain a hyper-growth company. Reflecting on her journey with KaTom, Patricia shared insights into the exponential growth of this hyper-growth organization.

Growth 96
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Best Practices for Pay Transparency Around Your Sales Reps

Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble

As a result, companies are facing operational risks threatening growth and other goals. How a clearly defined incentive compensation process can provide transparency around commission structures, so reps don’t think comp is a “black box”.

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The Growth Marketing Process: How to Shake Your Growth Hack Addiction

ConversionXL

Sean Ellis coined the term “growth hacking” way back in 2010. High-growth companies simply have something most companies don’t, right? High-growth companies simply have something most companies don’t, right? Some secret growth hack or silver bullet that skyrocketed them to household names.

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How to Kickstart Your Growth Process

ConversionXL

At TelTech , it took our product-marketing organization more than a year to get to something that resembled a true growth team, running high tempo testing. So, if you are struggling to implement the growth hacking methodology, I get it. Developing documents and practices to organize your testing process can really help.

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