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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. growth in retail media search. It is projected to rebound to 11.2%

Growth 107
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5 Interesting Learnings from Workiva at $600,000,000 in ARR

SaaStr

112% + 8% logo growth = 119% total revenue growth. That’s not epic customer growth but it gets harder as you approach $1B in ARR. #2. Workiva has held the line on costs and hiring, and as a result, growth has stayed pretty consistent but the company has flipped and become operating margin positive this year. #7.

Growth 93
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

Hey, Young Spender The most obvious opportunity is sales of youth-focused products and services. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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10 Ecommerce Trends That Will Influence Online Shopping in 2024

Salesforce

Interacting with chatbots for service inquiries, product questions, and more via messaging apps and websites feels much more human and personalized. Intelligent AI chatbots offer customers better self-service experiences and make shopping more enjoyable. Those days are over. As technology advances, this trend will gain more traction.

Angle 76
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15 ways to get smarter with your content and SEO

Search Engine Land

Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Harnessing automation technologies enables businesses to increase the impact of their efforts while cutting time spent on repetitive tasks – resulting in faster business growth at scale. SUBSCRIBE See terms.

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What is ecommerce and which trends are shaping its future?

Martech

In the simplest terms, ecommerce is the buying and selling of goods and services on the internet. While ecommerce traces its roots back to the 1970s, trading goods and services online as we know it today has been around since at least the mid-1990s (when the websites of two seminal companies, Amazon and Ebay, both launched).

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

The deeper benefits of their products/services. “> “> “> “> “> “> Processing…Please wait. One of the most common ways to outsource content is to hire a full-service agency that completely takes over your content marketing from strategy-building to promoting finished pieces.