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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 96
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Digital ad spend growth drops to 7.8% this year

Martech

growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through 2027. Digital ad spend saw a dramatic rebound in 2021 following the initial wave of the COVID pandemic — when it saw growth of 37.6%. Paid search represents 41.8% growth in retail media search.

Growth 107
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Africa’s Getting Younger — 3 Reasons Why That’s Exciting for Entrepreneurs

Hubspot

This exploding group represents both potential customers and affordable, untapped talent. Source: YouTube Africa’s Got talent By 2040, Africa will need 2m new jobs per month to keep up with population growth. Meanwhile, online learning is expected to grow at a rate of 12% through 2027 in the region. Build skills.

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What is ecommerce and which trends are shaping its future?

Martech

By 2027, Amazon alone will rake in more than $1 trillion in online sales. It’s impossible to ignore the impact that the COVID-19 pandemic had on ecommerce sales, which in the United States were some $870 billion in 2021 , representing a 50.5% It’s a huge opportunity, but sellers have to be ready to take advantage of the growth.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

“> “> “> “> “> “> Processing…Please wait. Need the entire content marketing process handled? By 2027, the majority of the workforce in the U.S. You couldn’t quickly pivot and do any of that with an agency. But your in-house team could. SUBSCRIBE See terms. Hire a reputable agency.

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What is email marketing and how are platforms helping brands succeed?

Martech

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. over that period.