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Empower Your Sales Team with a Strategic Enablement Function

Highspot

MARCH 12, 2024

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. After you’ve gathered the list of the desired selling behaviors, it’s time for a frank conversation with sales leadership.

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What is email marketing and how are platforms helping brands succeed?

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. That represents a compound annual growth rate of 13.7% Email growth continues to chug along because it delivers consistent and impressive results. Despite being so well-established, email marketing continues to attract more investment. billion in 2020 to $14.9

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