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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

“> “> “> “> “> “> Processing…Please wait. Need the entire content marketing process handled? By 2027, the majority of the workforce in the U.S. You couldn’t quickly pivot and do any of that with an agency. But your in-house team could. SUBSCRIBE See terms. Hire a reputable agency.

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Virtual vs. In-Person Training: Pros & Cons of Each [New Data]

Hubspot

When asked which strategies would result in the most growth for their company, 19% of sales professionals selected improving training and career development opportunities (data from our upcoming 2024 State of Sales Report). billion between 2022 and 2027. Here’s how to tell what’s right for you. The online learning market is thriving.