2028 Campaign Customer Relationship Management Meeting 
Martech
JANUARY 25, 2022
Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. billion by 2028, according to Grand View Research, Inc.
Highspot
MARCH 13, 2024
In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. This signifies a shift in how products and services are discovered, evaluated, and chosen, emphasizing the necessity for sales reps to use AI to meet client needs.
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