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What is CRM and how does it support marketing?

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. billion by 2028, according to Grand View Research, Inc.

CRM 95
CRM Agriculture Hospitality Healthcare 95
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The Impact of AI on Sales Strategies and Performance

Highspot

MARCH 13, 2024

In the same vein, buyers are becoming increasingly AI-savvy, with projections suggesting that by 2028, 70% of B2B buyers in the U.S. Furthermore, AI considers a wide range of variables such as seasonality, economic indicators, and the impact of marketing campaigns to provide a holistic view of the sales landscape.

Cross-sell 52
Cross-sell Sales Pipeline Follow-up 52
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