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What is CRM and how does it support marketing?

Martech

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. Customer segmentation. billion by 2028, according to Grand View Research, Inc.

CRM 98
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The Impact of AI on Sales Strategies and Performance

Highspot

It is commonly used for content creation, designing new products, and even finding solutions to complex problems. In fact, 68% of employees using generative AI report that it helps them better serve their customers. AI is a game-changer for everything sales does, from lead generation to customer engagement and closing deals.