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How to unlock more value from your event content

Martech

She is working to change that, building a new program to repurpose more than 800 sessions of VMware event content — valuable content that will boost engagement and extend the reach of the company’s events through targeted campaigns. About half of content marketers are already using in-person events in their campaigns.

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What is CRM and how does it support marketing?

Martech

billion by 2028, according to Grand View Research, Inc. To infuse their campaigns with the personalization consumers demand, more sales and marketing departments are turning to CRM solutions. billion by 2028. 65% of salespeople used CRM tools in 2020, and it’s growing at a rapid pace — spending on CRM is expected to reach $96.5

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