Remove 2028 Remove GTM Remove Prospecting
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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. The reason?

GTM 118
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The State of AI in Sales

Sales Hacker

This is a special Wednesday edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. Gartner predicts that by 2028, 60% of seller work will be executed by Generative AI technologies. Help your team close more deals.

GTM 114