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Everything a Marketer Should Know About QR Codes

Hubspot

There’s a lot of debate in the marketing world about just how useful these scan-able images can be for businesses, and that debate continued on the May 13 th episode of HubSpot’s Marketing Update with Karen Rubin and Mike Volpe. A great example is Neustar. Photo Credit: pagetx. All the Cool Kids Are Doing It.

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Beyond.COM,ORG &.NET: A Beginner's Guide to Brand Top-Level Domains

Hubspot

In terms of SEO, "early use cases indicate no negative search impact, and even potential benefits," according to Neustar. According to Neustar's FAQs of New TLDs list , "new Brand TLDs offer a unique and significant opportunity to drive brand affinity, build trust, enhance security, and engage customers." Image Credit: Neustar.

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How Local Search Will Evolve in 2013 [6 Predictions]

Hubspot

A Neustar Localeze/15 Miles/comScore study almost a year ago implied that 50% of local searches on mobile devices might be happening in-app -- meaning the percentage of local searches on mobile devices might be even higher than the 50% number that is traditionally reported. Image Credit: Mike Licht, NotionsCapital.com.