ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

APRIL 3, 2013

If you’re finding certain messages aren’t getting opened or clicked, augment the “re-broadcast” segment you created initially to include the “Links Not Clicked” field. Now that you’ve singled out your low performing auto-responder messages, you can test changing your calls to action.

Campaign 116

Campaign A/B testing Trust Follow-up 116

ConversionXL

APRIL 13, 2015

The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. And just A/B testing isn’t enough. The results were dramatic: 73% unique open rate. 42% unique click through rate.

E-commerce 130

E-commerce CTR Price Retail 130