article thumbnail

How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup.

Product 98
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. They are also less likely to win the click when directly competing for the user's attention on a surface like Google News. Resource constraints? But don't be fooled.

CTR 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102
article thumbnail

Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. A way to increase engagement over display ads.

article thumbnail

Do personas REALLY matter in content marketing?

Search Engine Land

Using personas can make your website 2-5x more effective and lift email click-through rates by 14%. It can also guide the topics you write about or the angle you approach certain topics. Create a presentation that shows your disparate teams how they can use the persona in various ways to help them do their jobs better.

B2C 101
article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Example of switching between interview angles.

Angle 101
article thumbnail

Answers To Your Top 7 Questions From the Science of Inbound Marketing

Hubspot

And as always, you guys had some excellent questions to ask of our presenters, not all of which we could get to on Thursday. That being said, it's all about finding a relatable angle for your audience. 4) What factors tend to influence an email's click-through rate?