Search Engine Land

MARCH 30, 2023

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Consistently plan ways to explore fresh angles. They are also less likely to win the click when directly competing for the user's attention on a surface like Google News. Resource constraints? But don't be fooled.

CTR 122

CTR Angle Click Through Rate Follow-up 122

ConversionXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

JUNE 23, 2020

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. A way to increase engagement over display ads.

Entertainment 105

Entertainment Angle Education Promote 105

Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

ConversionXL

APRIL 13, 2015

The answer comes down to personalization: presenting information that applies directly to each customer in a one-on-one, emotionally charged, and above all customized manner. The results were dramatic: 73% unique open rate. 42% unique click through rate. 57% overall click through rate.

E-commerce 130

E-commerce CTR Price Retail 130