Hubspot

SEPTEMBER 17, 2018

Produce a highlight reel or release interesting interviews and presentations from the gathering. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Live-stream interviews, presentations, and events, and encourage viewers to comment with questions. Example of switching between interview angles.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

JULY 13, 2012

And as always, you guys had some excellent questions to ask of our presenters, not all of which we could get to on Thursday. That being said, it's all about finding a relatable angle for your audience. But that doesn't mean you should only post lead-gen content; that alone won't get you social engagement.

Click Through Rate 64

Click Through Rate Networking Angle Contact 64

ConversionXL

APRIL 3, 2013

If you’re finding certain messages aren’t getting opened or clicked, augment the “re-broadcast” segment you created initially to include the “Links Not Clicked” field. Play with the way you present your links. hint: More images/links typically translates to higher click through rates).

Campaign 116

Campaign A/B testing Trust Follow-up 116

Hubspot

OCTOBER 7, 2011

Contrary to popular practice, testing in marketing expands beyond email marketing and can be applied to practically every other inbound marketing tactic -- social media, business blogging, landing pages, lead generation, and lead nurturing -- there's virtually nothing you can't test in your marketing. In a pie chart?

Angle 59

Angle Click Through Rate Lead generation Presentation 59