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How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102
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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re a content marketing play that borrows the credibility of the site on which they’re published (if they’re “native ads”) or promoted (if they live on other sites). Define your angle.

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The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Event Videos.

Angle 101
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Answers To Your Top 7 Questions From the Science of Inbound Marketing

Hubspot

And as always, you guys had some excellent questions to ask of our presenters, not all of which we could get to on Thursday. That being said, it's all about finding a relatable angle for your audience. 4) What factors tend to influence an email's click-through rate?