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How to optimize your free product listings in Google Shopping

Search Engine Land

While, as the name implies, participation in the program is free, retailers must ensure they follow SEO best practices to enhance their product listings. This type of listing may include a product description, price, user ratings, reviews, and stock availability.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. While the majority of TikTok’s global audience are younger users, it’s a platform that’s aging up. click-through rate, of which 3.4%

Customers 102
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How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Grow your following : Readers can follow your publication, greatly increasing the chance your content will be shown in personalized placements. Support this action like you would your social media accounts by adding a Google News follow button linking to your publications on site. Consistently plan ways to explore fresh angles.

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Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. They’re often lumped together with other maligned tactics, like cold emails and pop-ups. If your click-through rate (CTR) is declining for display ads, advertorials can help.

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Do personas REALLY matter in content marketing?

Search Engine Land

These aren’t made-up attributes. Using personas can make your website 2-5x more effective and lift email click-through rates by 14%. It can also guide the topics you write about or the angle you approach certain topics. Look for commonalities, recurring themes, and patterns as you sift through it all.

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The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. For example, we created the following video to promote a key (intangible) theme from the 2017 State of Inbound report. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x Event Videos.

Angle 101
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Answers To Your Top 7 Questions From the Science of Inbound Marketing

Hubspot

And as always, you guys had some excellent questions to ask of our presenters, not all of which we could get to on Thursday. That being said, it's all about finding a relatable angle for your audience. 4) What factors tend to influence an email's click-through rate? Good question.