Remove Angle Remove Click Through Rate Remove Presentation Remove Trust
article thumbnail

How to optimize your free product listings in Google Shopping

Search Engine Land

This type of listing may include a product description, price, user ratings, reviews, and stock availability. Google may source this information from your Merchant Center data feed or, if it is not present, from your website via structured data markup.

Product 97
article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Being associated with Google-acknowledged contributors enhances your publication’s credibility and reinforces Google’s trust in the value of your content. Provide newsroom transparency Build trust through an About page. Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News.

CTR 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. A way to increase engagement over display ads.

article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102
article thumbnail

The Ultimate Guide to Video Marketing

Hubspot

Produce a highlight reel or release interesting interviews and presentations from the gathering. Capturing interviews with internal experts or thought leaders in your industry is a great way to build trust and authority with your target audience. It also draws longer streams and higher engagement rates — viewers spend up to 8.1x

Angle 101
article thumbnail

6 Ways To Re-Optimize Your Email Auto-responder Campaign To Improve Opens, Clicks, and Sales

ConversionXL

If you’re finding certain messages aren’t getting opened or clicked, augment the “re-broadcast” segment you created initially to include the “Links Not Clicked” field. Play with the way you present your links. hint: More images/links typically translates to higher click through rates).

Campaign 116