Remove Angle Remove Click Through Rate Remove Niche Remove Presentation
article thumbnail

Advertorials Can Work—If You Get It Right

ConversionXL

Advertorials are long-form paid ads, presented as informative articles—hence the name, a blend of “advertisement” and “editorial.”. If your click-through rate (CTR) is declining for display ads, advertorials can help. Define your angle. Define your angle. A way to increase engagement over display ads.

article thumbnail

How to master Google News optimization to boost content visibility and traffic

Search Engine Land

Exceed image expectations Images are a key driver of click-through rate (CTR) from Google News. Discover, universal search and many other niche ecosystem touchpoints). Consistently plan ways to explore fresh angles. ” Leave no room for interpretation. Resource constraints? But don't be fooled.

CTR 130
article thumbnail

The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. This resulted in a low average cost-per-click of $0.21 , with a 1.2% click-through rate, of which 3.4%

Customers 102