The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers
ConversionXL
NOVEMBER 28, 2022
TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.
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