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10 Email List Management Software Tools to Grow Your Brand

Hubspot

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. More Campaign Monitor features include brand personalization, the ability to determine prices for your services, template builders, RSS email, A/B testing, and analytics reporting.

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The Wrong (and Right) Ways to Test Content Titles

ConversionXL

But testing content headlines comes with a unique set of problems. The Challenges With A/B Testing Content Headlines. There can be great value in testing content titles. So an A/B test that takes 4 weeks to reach significance and validity doesn’t really let you ‘exploit’ your winning variation. Image Source.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. For ecommerce ads, the main metrics to focus on are: Click-through rate (CTR). Track CTR to gauge overall effectiveness.

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How to Develop a Successful Marketing Automation Strategy

ConversionXL

Each email contains some quick tips to help you get more use out of the item as you become more familiar with it: These “pro tips” aren’t just entertaining — they’re actually useful. A/B test potential changes for increased growth. You should be testing changes that result in hard data (CTR, sales, response etc).

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10 Things Every Email Marketer Can Relate To

Hubspot

In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. In addition, aggregate data shows that using personalization in the sender increases CTR by 19%. And your audience wants to hear from a person, not a company. email marketing'

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Answers to 5 of Marketing's Most Frequently Asked Questions #AskTheExpert

Hubspot

T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). Once you feel more comfortable, start posting some of your own content , such as blog posts, infographics, or entertaining images and link back to your site. Was the copy persuasive?