Hubspot

JANUARY 23, 2020

Using email management tools is an easy way to analyze metrics that you don't have time to collect yourself, like CTR subscriber count. More Campaign Monitor features include brand personalization, the ability to determine prices for your services, template builders, RSS email, A/B testing, and analytics reporting.

A/B testing 93

A/B testing Price Campaign CTR 93

ConversionXL

JUNE 11, 2018

So be careful about scoring and contacting leads who haven’t ticked a “I’m interested in hearing from you” box. Infusionsoft does a really good idea of offering potential leads some highly desired content — in this case, a demo of their marketing software — in exchange for contact information.

A/B testing 133

A/B testing Education Follow-up Campaign 133

Hubspot

JULY 21, 2014

You can set up series of emails and more that are triggered by segmented lists and events that nurture your contacts down a specific path. In fact, we''ve run several A/B tests and found that personalizing the sender name and email address increases open rates an average of 3%. Email marketing can be frustrating.

A/B testing 77

A/B testing CTR Campaign Entertainment 77

Hubspot

DECEMBER 17, 2013

T he source of the content is up to you, a s long as that 80% is helpful, educational, or entertaining for people in your industry (and not sales-y). Once you feel more comfortable, start posting some of your own content , such as blog posts, infographics, or entertaining images and link back to your site. Was the copy persuasive?

A/B testing 72

A/B testing CTR Entertainment Follow-up 72