ConversionXL

OCTOBER 13, 2015

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Whereas an A/B test is a cross-sectional study , a cohort experiment is a longitudinal study. Customers that converted in the last year that have added more than x seats.

Conversion 116

Conversion A/B testing X-functional Drivers/motivators 116

ConversionXL

APRIL 6, 2016

month” The 3 Levels of CRO: 1) Customer Journey 2) Hypothesis 3) Testing. Perhaps because they require effort (to X). Angle (motivation you provide – both conscious and non-conscious). Day 2: Optimization and Testing Strategies + Processes. Testing Capacity = How many test can you run per year? (52

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

JUNE 19, 2018

Make a connection between A/B testing and your boss/strategy. Go for “High Impact Testing” – those tests need a triple amount of effort of an average A/B test, but are worth it. Select tests that make a real impact. Use of in-app messaging to rapidly test segmented onboarding.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103