Salesforce

JANUARY 9, 2025

And customer relationship management (CRM) integration also significantly improves the sales process by centralizing customer data and sales activity. Other strategies include creating an effective call to action for all channels and using A/B testing on lead generation campaigns to determine the best approach.

Closing

Salesforce

MARCH 7, 2024

Let’s say I’m an avid fitness enthusiast living in California who recently subscribed to a fitness newsletter. The segmentation possibilities are numerous: California residents, new subscribers, fitness enthusiasts, and perhaps even those who have shown interest in specific types of workouts. Boost engagement?

Objectives and Key Results

Martech

FEBRUARY 25, 2022

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Headquarted in Atlanta, Mailchimp has additional offices in Brooklyn, Oakland, California, Santa Monica, California and Vancouver, Canada. Target customers.

E-commerce